Becoming an Elder Friendly Certified Business

In America, mature adults hold half of all discretionary income. Many forward thinking businesses now recognize the need to become Elder Friendly Certified and to better serve this important customer base. Implications for business are clear: Improved access and knowledge are important to be competitive in the business world.

Elder Friendly Business Certification will help you attract this valuable consumer base. The program utilizes trained older adults to anonymously evaluate your business from the perspective of the older consumer. They provide feedback and training information based on the assessment of your businesses physical layout, customer service and accessibility.

Benefits for Businesses

• Increases the bottom line. The certification process provides valuable information on how to best serve this market.
• Provides an opportunity to improve customer service and access through specific recommendations identified through the evaluation.
• Provides a competitive advantage by being able to market your business as Elder Friendly and being listed in the Elder Friendly Business Directory.
• Establishes a reputation for valuing older customers.
• Offers an opportunity to develop a relationship with local Area Agencies on Aging and other community senior groups.

What if my Local Area doesn't have the Elder Friendly Business Certification Program?

Contact Elders in Action at (503) 235-5474 or email us at info@eldersinaction.org to discuss sponsorship possibilities and how to assist your local Area Agency on Aging or other community group bring the program to your town.